Don't miss your chance to connect with this engaged audience at the 2027 Maaco Convention. This highly anticipated event brings together an audience of our owners, managers, corporate team members, and leadership. It's all about the people that make it happen. We come together seeking new ideas, solutions, and partnerships to enhance our business. We energize them for the coming year by providing education, recognizing accomplishments, reviewing results, and setting the path forward.
Our unique sponsorship opportunities will give you access to this audience by facilitating engagement, positioning your organization as a valued partner, and maximizing your brand while building new relationships. We encourage you to have fun with your sponsorship and activate in innovative and creative ways.
Set against the backdrop of the United States Air Force Academy and guided by our theme, Sky's the Limit, this year's convention in Colorado Springs is designed to challenge thinking, spark innovation, and unlock new opportunities for growth — for our franchisees and our partners alike.
Sponsorship levels and pricing as offered in the 2025 program. Each level includes exhibit/booth space and event registrations — a sponsorship package is required to add any of the enhancements below.
Maximize your engagement and exposure with exclusive sponsorship enhancements. A sponsorship package is required to select an add-on.
| Sponsorship | Date / Time | Details | Fee |
|---|---|---|---|
| Trade Show Sponsorship | Tuesday, January 26 | Be the primary sponsor of our signature vendor showcase! Enhanced branding and signage throughout the event. | $10,000 |
| Welcome Reception Sponsorship | Tuesday, January 26 — Franchisee Welcome Reception | First impressions last! Create an impact from the beginning. Prominent signage and recognition during reception. Includes stage recognition. | $10,000 |
| Finale Night Sponsorship | Thursday, January 28 — Awards Gala | Provide attendees with a night they won't forget. Prominent signage and recognition during the closing event. Includes stage recognition. | $10,000 |
| Lanyards (1) | Distributed to all attendees during registration | Your logo will be co-branded on all of the badge lanyards (GOLD Sponsors or above). | $7,500Includes cost of production |
| Function Sponsorships (2) | Breakfast or Lunch functions (Wed, Jan 27 / Thu, Jan 28) | Each sponsorship includes additional branded signage specific to the function and featured digital and print promotions. *Enhance your sponsorship with a branded dessert item or a specialty station — let's get creative to activate your sponsorship! | $5,000 each*Cost of branding or enhancements is the responsibility of the sponsor. We will work together to finalize options. |
| Swag Bag (1) | Distributed to all attendees during registration | Your logo will be co-branded on all of the conference tote bags (GOLD Sponsors or above). | $5,000Includes cost of production |
| Room Key Sponsorship | Upon arrival | Your logo co-branded on a custom door key or sleeve to greet attendees upon arrival. A great way to promote your booth! | $5,000Includes cost of production |
| Beverage "Cup" Sponsorship | At registration | Put your logo on our conference "cup" — whether it's a Yeti, Stanley, etc., we'll coordinate with you (or you provide your own branded item). | $5,000*Cost of cup is in addition to the sponsorship fee |
| Award Sponsorship | Thursday, January 28 | Build awareness around your company by being featured in presenting an award. | $5,000 |
| Breakout Sponsorship (3) | Wednesday, Jan 27 / Thursday, Jan 28 | Opportunity to provide educational content to our franchise owners. *Subject to approval.* Topics to be confirmed and content finalized in advance of convention. | $5,000 |
| Profitability Roundtable Sponsorship | During convention | Enhanced branding for our Roundtable session. | $5,000 |
| Breaks (3) | Throughout the event | Branding recognition during one of our morning or afternoon breaks. | $3,000 each |
| Waste & Recycling Sponsor (1) | Throughout the event | Demonstrate your commitment to sustainability! Your sponsorship will be featured in digital and print promotions, and on the event app. *Enhance your sponsorship with wraps on waste containers throughout the space, or custom pop-up recycling bins. | $2,500*Cost of branding or other items is the responsibility of the sponsor. |
| Specialty Cocktail Sponsorship (3) | Various | Create a buzz for your company! Have a cocktail named after your company to welcome guests during registration, welcome night, or the gala. | $2,500 |
| Pens (1) | Distributed to all attendees during registration | Make an impression! Your logo will be co-branded on pens. | $2,500Provide your own or we can produce |
| Notebook (1) | Distributed to all attendees during registration | Your logo will be co-branded on notebooks at registration or general session. | $2,500Provide your own or we can produce |
| Beanie / Hat (1) | Distributed to all attendees during registration | Sponsor our conference headwear! Provide your own branded beanies, or work with our team to create cold-weather headwear that fits the Colorado winter setting. | $2,500Provide your own or we can produce at cost |
| Pre-Convention Email (2) | Week leading up to Convention | Create visibility for your company and get attendees excited to see you! Include attachments, links, and/or videos in pre-convention emails. | $2,500 |
| Post-Convention Email (3) | Week following Convention | Keep the engagement going post-conference by sending a wrap-up email after an amazing week of making in-person connections. Announce new post-conference special deals, or anything else to highlight! | $2,500 |
Note: A few 2025 enhancements specific to the Las Vegas venue and warm-weather program (poolside cabana & pool party, "hot in Vegas" hydration stations) have been removed for the winter Colorado Springs setting. We're happy to build winter-appropriate activations (après lounge, warming stations, etc.) in their place.
Support Maaco's community impact during convention. Add to your convention experience and sponsor a charitable activation below! Fundraising efforts during convention will benefit the Wounded Warrior Project (WWP) and its dedication to the total well-being of post-9/11 wounded, ill, or injured veterans and their families.
| Activation | Date / Time | Sponsorship | Details |
|---|---|---|---|
| Donate to the Foundation Raffle | Tickets sold throughout convention | Item Donation | Donate a raffle item to support the cause. Drawings during Thursday's Awards Gala. |
| Charity Match Challenge | Tuesday, January 26 — Welcome Reception | $2,500Match Sponsor | Kick off our fundraising & match donations during the welcome reception. Logo placement on all visuals used during the match challenge event. |
| Mission: Wounded Warriors Winter Olympics | Wednesday, January 27 — Reception, Dinner & Entertainment | $2,500Presenting Sponsor | Be the presenting sponsor of our signature Maaco Gives Back evening supporting WWP. Logo placement & announcements throughout the event. |
Charitable acknowledgement letters distributed post-convention. Contributions received by Maaco Foundation are administered by Driven Brands Charitable Foundation (DBCF), a recognized 501(c)(3) non-profit organization. Net fundraising efforts from convention benefit the Wounded Warrior Project.
For additional information or questions regarding a charitable activation sponsorship, please contact Jessica Stewart, Director, Maaco Foundation: Jessica.Stewart@drivenbrands.com
| Booth Inclusions | 8' high black drape back wall, 3' high black drape side wall, 6' black draped table, 2 chairs, booth ID sign. |
| Logo | Due with sponsor agreement to be posted on website and event app. |
| Vendor Setup | Tuesday, January 26 — 8:00 AM – 1:00 PM |
| Vendor Showcase | Tuesday, January 26 — 2:00 PM – 5:00 PM |
| Vendor Tear Down | Tuesday, January 26 — following the close of the showcase |
Showcase timing follows the current convention agenda and is subject to change. Final setup and tear-down windows will be confirmed with exhibitors ahead of the event.
Hotel Polaris is a resort-style, mid-century modern hotel inspired by aviation. A AAA Diamond Hotel, it sits in Colorado Springs at the heart of the attractions and experiences of Colorado's popular Pikes Peak region.
As a guest of the Maaco Convention, you are responsible for booking your own accommodations.
Book by December 21st to receive the group rate.
Your on-site week at the 2027 Maaco Convention. Times and sessions are subject to change.
Payment accepted by wire, check, or credit card (3% fee). For more information, contact the Convention Office at corinne@cmievent.com.
Register NowReserve your sponsorship early to secure premium placement, then activate your brand in front of the operators shaping the year ahead. Together, we'll reach new heights.
Become a Sponsor