The Maaco system is entering a new era defined by momentum, innovation, and growth. We are bullish on the future of our brand and confident in the potential that exists across our network. Our 2027 Convention theme, Sky's the Limit, embodies that optimism and ambition. It is a celebration of what's possible when franchise owners, operators, partners, and industry leaders come together around a shared vision for success. As we look toward the horizon, we invite our partners to join us in helping franchisees reach new heights and unlock their full potential.
At Maaco Convention 2027, we are moving beyond the traditional vendor-show model to create an immersive business growth experience for franchisees and the partners who support their success.
Set against the aviation-inspired atmosphere of Hotel Polaris in Colorado Springs, Sky's the Limit will bring together Maaco owners, operators, leadership, and industry partners around one shared objective: turning business opportunities into meaningful action.
Whether your organization helps drive demand, convert more opportunities, improve retention, accelerate operational growth, or build long-term enterprise value, we will work with you to create a presence that connects your capabilities to the needs of our franchise network.
The most valuable partnerships are not measured only by traffic, impressions, or logo placement. They are measured by the quality of the conversations created, the business needs uncovered, and the relationships that move forward after the event. Maaco Convention 2027 is designed to connect Growth Partners with franchisees through relevant business challenges, guided engagement, and experiences that lead to clear next steps.
What a Growth Partnership is built to deliver.
Build relationships with Maaco owners, operators, corporate leadership, and key decision makers in an environment intentionally designed for meaningful interaction.
Position your organization around the specific franchisee outcome your solution supports, rather than relying on a general product or service pitch.
Use demonstrations, educational moments, curated conversations, and integrated experiences to identify genuine needs and generate stronger follow-up opportunities.
Create momentum that continues through post-event outreach, franchisee education, adoption opportunities, and ongoing collaboration with the Maaco system.
The Growth Flight Path Expo is built around three takeaways every operator should walk away holding.
"I found 3 things I can implement immediately to grow my business."
"I know exactly where I need help, and this helped me develop my roadmap."
"I found a way to improve or increase a key lever — sales, profitability, retention, production, financing, or growth."
The Growth Flight Path Expo is organized around growth outcomes, not vendor categories.
Acquire more customers.
Close more of what you have.
Keep customers coming back.
Increase speed, margin, and throughput.
Plan for scale, succession, and value.
Every zone helps franchisees answer: "Where do I have leakage, and who can help me move faster?"
Six partnership levels, each building on the one before it — from establishing your presence to owning a marquee convention experience.
Everything included in Platinum, plus category exclusivity, custom activation design, and ownership of a marquee convention experience that delivers the highest level of visibility, engagement, and strategic impact.
Everything included in Gold, plus elevated visibility and exclusive engagement opportunities that position your organization as a trusted advisor and thought leader.
Everything included in Silver, plus premium opportunities to participate in high-value business discussions and align your brand with Maaco's strategic growth priorities.
Everything included in Bronze, plus additional touchpoints designed to deepen engagement, strengthen relationships, and increase influence across the convention experience.
Everything included in Growth Flight Path Exhibitor, plus enhanced visibility and new opportunities to build relationships with owners, operators, and key decision-makers.
Enter the Maaco ecosystem and introduce your solutions to franchise owners and operators through a purposeful, growth-focused expo experience.
Match your goal to a starting point.
| If your goal is… | Start the conversation here |
|---|---|
| Presence: Introduce our organization to Maaco | Growth Flight Path Exhibitor / Bronze |
| Visibility: Generate qualified business conversations | Silver / Gold |
| Engagement: Influence adoption and decision-making | Gold / Platinum |
| Influence: Own a signature convention experience | Platinum |
| Ownership: Maximize strategic integration and impact | Strategic Growth Partner |
Compare what's included at each level.
| Benefit | Exhibitor | Bronze | Silver | Gold | Platinum | Strategic |
|---|---|---|---|---|---|---|
| AccessConnect with franchisees, operators and leadership | ||||||
| Vendor registration badges | 2 | 2 | 4 | 4 | 6 | 8 |
| Dedicated Vendor Reception with Maaco Leadership | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Aviators Social Club Welcome Reception | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Wounded Warrior Winter Games Experience | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Awards Reception & Gala | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Breakfasts & Networking Functions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Leadership networking opportunities | — | — | — | ✓ | ✓ | ✓ |
| Executive partnership planning session | — | — | — | — | ✓ | ✓ |
| Strategic partnership planning session | — | — | — | — | — | ✓ |
| Growth Flight Path ExpoParticipate in the business growth experience | ||||||
| Growth Flight Path Expo booth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Zone alignment consultation | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Growth Flight Log participation | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Priority booth selection | — | — | ✓ | ✓ | ✓ | ✓ |
| Premium booth placement | — | — | — | ✓ | ✓ | ✓ |
| Featured placement within Growth Zone | — | — | — | — | ✓ | ✓ |
| Dedicated activation strategy consultation | — | — | — | — | — | ✓ |
| VisibilityIncrease awareness throughout the convention experience | ||||||
| Convention app listing/profile | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sponsor recognition materials | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Enhanced sponsor visibility | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Premium sponsor visibility | — | — | ✓ | ✓ | ✓ | ✓ |
| Featured Growth Partner visibility | — | — | — | ✓ | ✓ | ✓ |
| Included in partnership spotlight features | — | — | — | — | ✓ | ✓ |
| Strategic Growth Partner recognition | — | — | — | — | — | ✓ |
| EngagementCreate meaningful business conversations | ||||||
| Interactive Expo participation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Passport / Patch Program participation | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Flight Log interaction integration | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Attendee engagement activation opportunities | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Breakout session sponsorship eligibility | — | — | ✓ | ✓ | ✓ | ✓ |
| Industry Expert session eligibility | — | — | — | ✓ | ✓ | ✓ |
| Mainstage thought-leadership consideration | — | — | — | — | ✓ | ✓ |
| Custom attendee engagement opportunities | — | — | — | — | — | ✓ |
| Experience OwnershipShape the convention experience | ||||||
| Aviator Patch Program | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Growth Zone Sponsorship | — | — | — | ✓ | ✓ | ✓ |
| Nicole Malachowski Keynote Experience | — | — | — | ✓ | ✓ | ✓ |
| Connections Lounge Sponsorship | — | — | — | ✓ | ✓ | ✓ |
| Industry Expert Mainstage Series | — | — | — | — | ✓ | ✓ |
| Mission Control Sponsorship | — | — | — | — | ✓ | ✓ |
| Wounded Warrior Presenting Partner | — | — | — | — | ✓ | ✓ |
| Exclusivity & PriorityAccess to premium opportunities | ||||||
| Eligible for additional sponsorship opportunities | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Early access to reserve premium activations | — | — | — | ✓ | ✓ | ✓ |
| Priority activation selection | — | — | — | — | ✓ | ✓ |
| First right of refusal on select experiences | — | — | — | — | ✓ | ✓ |
| Strategic Growth Partner priority planning | — | — | — | — | — | ✓ |
Align your brand with the experiences that define Convention 2027. Availability is limited, and higher partnership levels receive early access and priority selection.
Align with a marquee convention moment centered on leadership and resilience. Presenting-partner elements will be tailored with the Maaco Convention Team. Also includes a 15-minute content session on the Mainstage before the keynote.
Create a premium setting for scheduled conversations and relationship-building.
Own the tool that transforms engagement into action. Used throughout the Growth Flight Path experience, the Flight Log helps attendees identify opportunities, capture learnings, connect with Growth Partners, and leave with a clear plan for implementation — one of the most visible and enduring resources of the convention.
Own the central orientation, journey kickoff, and engagement hub for the Growth Flight Path Expo.
Bring approved expertise into curated educational programming designed around franchisee value, not sales pitches.
Create an engaging, shareable moment or help drive participation across the attendee journey.
Become associated with a defined franchisee growth outcome and help bring that zone to life.
Help attendees collect the journey and earn their wings through custom iron-on aviation patches tied to participation and achievement.
One of the most meaningful moments of Convention 2027 will bring together Maaco Franchise Owners, Growth Partners, Brand Leadership, and Shared Services teams in support of the Wounded Warrior Project (WWP). Through fundraising initiatives, donated auction items, and a Winter Olympics–inspired evening experience, participants will unite around a shared commitment to making a lasting impact beyond the convention.
Wednesday, January 27 · 6:00–9:00 PM — A convention-wide evening experience featuring reception, dinner, entertainment, friendly competition, and silent and live auction fundraising. Presenting partnership available.
| Opportunity | Availability | Investment | Details |
|---|---|---|---|
| Presenting Partner | Exclusive | $20,000 | Lead association with the immersive offsite experience and its fundraising mission. |
| Matching Gift Challenge | Exclusive | $10,000 minimum | Encourage giving through a defined matching period or commitment. |
| Warrior Wall / Tribute | Exclusive | $5,000 | Support an attendee-facing recognition or tribute installation. |
| Team Challenge Partner | Limited | $1,000 per team | Align with a team-based element of the Winter Games experience. |
| Silent & Live Auction | Lead partnership | Cost of donated itemplus shipping | Help bring donated items and experiences to life across the fundraising journey. |
| Auction Item Contributor | In-kind | Various | Donate an approved product, package, experience, or service for auction. |
Charitable acknowledgement letters distributed post-convention. Contributions received by Maaco Foundation are administered by Driven Brands Charitable Foundation (DBCF), a recognized 501(c)(3) non-profit organization. Net fundraising efforts from convention benefit the Wounded Warrior Project.
For additional information or questions regarding a charitable activation, please contact Jessica Stewart, Director, Maaco Foundation: Jessica.Stewart@drivenbrands.com
Your on-site week at the 2027 Maaco Convention, with vendor access noted for each day. Times and sessions are subject to change.
| Booth Inclusions | 8' high black drape back wall, 3' high black drape side wall, 6' black draped table, 2 chairs, booth ID sign. |
| Logo | Due with sponsor agreement to be posted on website and event app. |
| Expo Setup | Begins Monday, January 25 and continues Tuesday, January 26 — specific timing provided during activation planning. |
| Growth Flight Path Expo | Tuesday, January 26 — 2:00 PM – 5:00 PM |
| Expo Tear Down | Tuesday, January 26 — following the close of the expo |
Expo timing follows the current convention agenda and is subject to change. Final setup and tear-down windows will be confirmed with Growth Partners during activation planning.
Subject to approval and fit, Growth Partners may be considered for opportunities that extend learning, adoption, and collaboration after convention.
Approved webinars, learning content, or Rally Point resources.
Pilot discussions, implementation support, and business-owner follow-up.
Ongoing conversations aligned to Maaco priorities and franchisee needs.
Post-event recap, agreed follow-up, and lessons for future collaboration.
Post-convention opportunities are tailored to partner fit, franchisee relevance, and Maaco approval.
Hotel Polaris is a resort-style, mid-century modern hotel inspired by aviation, located at the U.S. Air Force Academy. A AAA Diamond Hotel, it sits in Colorado Springs at the heart of the attractions and experiences of Colorado's popular Pikes Peak region.
As a guest of the Maaco Convention, you are responsible for booking your own accommodations.
Book by December 21st to receive the group rate.
Visit the Vendor Registration Website to secure your sponsorship level, reserve exclusive activation opportunities, register for the Growth Flight Path Expo, and learn more about Maaco Convention 2027.
For sponsorship questions, custom activations, or registration assistance, contact:
Payment accepted by wire, check, or credit card (3.5% fee).
Register NowConnect with our team to explore opportunities designed around engagement, qualified conversations, and long-term partnership. Together, we'll reach new heights.
Become a Growth Partner