MAACO CONVENTION - SPONSORSHIP OPPORTUNITIES
Don't miss your chance to connect with this engaged audience at the 2025 Maaco Convention. This highly anticipated event brings together an audience of our
owners, managers, corporate team members and leadership. It’s all about the people that make it happen. We come together seeking new ideas, solutions and partnerships to enhance our business. We energize them for the coming year by providing education, recognizing accomplishments, reviewing results, and setting the path forward.
Our unique sponsorship opportunities will give you access to this audience by facilitating engagement, positioning your organization as a valued partner, and
maximizing your brand while building new relationships. We encourage you to have fun with your sponsorship and activate in innovative and creative ways.
We’ve added a day to our conference agenda this year – increasing your opportunities for networking with our owners!
MAACO CONVENTION DETAILS
When: November 12-15, 2025
Where: Planet Hollywood Resort & Casino, Las Vegas
Who: 300+ Franchisees and Guests, 40+ Sponsors and Exhibitors
SPONSOR ENCHACEMENTS
Maximize your engagement and exposure with exclusive sponsorship enhancements. A sponsorship package is required to select an add-on.| Sponsorship | Date/Time | Details | Fee |
| Trade Show Sponsorship | Friday, November 14 | Be the primary sponsor of our signature vendor showcase! Enhanced branding and signage throughout the event. |
$10,000 |
| Welcome Reception Sponsorship |
Wednesday, November 12 – Jewel Nightclub | First impressions last! Create an impact from the beginning. Prominent signage and recognition during reception. Includes stage recognition. |
$10,000 |
| Finale Night Sponsorship | Saturday, November 15 | Provide attendees with a night they won’t forget. Prominent signage and recognition during the closing event. Includes stage recognition. |
$10,000 |
SOLD OUT |
Distributed to all attendees during registration | Your logo will be co-branded on all of the badge lanyards (GOLD Sponsors or above) | $7,500 (inc cost of production) |
| Function Sponsorships (2) | Wednesday, November 12 – New Franchisee Welcome Reception Thursday, November 13 – Lunch |
Each sponsorship includes additional branded signage specific to the function and featured digital and print promotions. * Enhance your sponsorship with a branded dessert item or a specialty station – let’s get creative to activate your sponsorship! |
$5,000 each *Cost of branding, or enhancements are the responsibility of the sponsor. We will work together to finalize options. |
SOLD OUT |
Distributed to all attendees during registration | Your logo will be co-branded on all of the conference tote bags (GOLD Sponsors or above) | $5,000 (inc cost of production) |
| Room Key Sponsorship | Upon arrival | Your logo co-branded a custom door key or sleeve to greet attendees upon arrival. A great way to promote your booth! |
$5,000 (includes cost of production) |
| Hydration stations (2 available – one in tradeshow area and one in general session space) |
Throughout the event | It’s hot in Vegas! Help our guests stay hydrated through days of meetings and evening functions. *Enhance your sponsorship with branded cups at the water stations; or a branded water bottle in the swag bags. Other ideas welcome! |
$5,000 *Cost of cups/water bottles or other branding are the responsibility of the sponsor. |
| Beverage “Cup” sponsorship | At registration | Put your logo on our conference “cup” – whether it’s a Yeti, Stanley, etc, we’ll coordinate with you (or you provide your own branded item). Combine with the hydration station above to double the impact! |
$5,000 *cost of cup is in addition to the sponsorship fee |
| Cabana Sponsorship | Free time Friday and Saturday | Sponsor a pool-side cabana during our afternoon Pool Party. Additional activations are available (chair massage, specialty cocktails, Hawaiian bites, etc. Or use your space for fun giveaways! |
$5,000 |
| Award Sponsorship | Saturday, November 15 | Build awareness around your company by being featured in presenting an award. | $5,000 |
| Breakout Sponsorship (3) | Friday, November 14 | Opportunity to provide educational content to our franchise owners. *Subject to approval* Topics to be confirmed in August. Content to be finalized by September 9, 2024. |
$5,000 |
| Profitability Roundtable Sponsorship | Thursday, November 13 | Enhanced branding for our Roundtable session | $5,000 |
| Breaks (3) | Branding recognition during one of our morning or afternoon breaks | $3,000 each | |
| Waste and recycling sponsor (1) | Throughout the event | Demonstrate your commitment to sustainability! Your sponsorship will be featured in digital and print promotions, and on the event app. *Enhance your sponsorship with wraps on waste containers throughout the space, or custom pop- up recycling bins. |
$2,500 *Cost of branding or other items are the responsibility of the sponsor. We will work together to finalize options. |
| Specialty Cocktail Sponsorship (3) | Various | Create a buzz for your company! Have a cocktail named after your company to welcome guests during registration, welcome night, or Gala/final night |
$2,500 |
| Pens (1) | Distributed to all attendees during registration |
Make an impression! Your logo will be co-branded on pens |
$2,500 (provide your own or we can produce) |
| Notebook (1) | Distributed to all attendees during registration |
Your logo will be co-branded on notebooks at registration or general session |
$2,500 (provide your own or we can produce) |
| Hat (1) | Distributed to all attendees during registration | Sponsor our conference hat! Provide your own branded hats, or work with our team to create a hat of choice based on location (sun visors??) |
$2,500 (provide your own or we can produce at cost) |
| Pre-Convention email (2) | Week leading up to Convention | Create visibility for your company and get attendees excited to see you! Include attachments, links, and/or videos in pre- convention emails. |
$2,500 |
| Post-Convention email (3) | Week following Convention | Keep the engagement going post-conference by sending a wrap-up email after an amazing week of making in-person connections. Announce new post-conference special deals, or anything else to highlight! |
$2,500 |
Support Maaco’s community impact during convention.
Add to your convention experience and sponsor a charitable activation below!
Fundraising efforts will benefit Toys for Tots and the Maaco Heart Fund.
Donate to the Foundation Raffle |
Click HERE to donate a raffle item. Drawings during Saturday’s Awards Gala. |
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Charity Match Challenge |
$2,500 |
Kick off our fundraising & match donations during welcome reception. Logo placement on all visuals used during the match challenge event. |
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Maaco Gives Back |
$2,500 |
Logo placement & announcements |
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Charity Golf Outing |
$5,000 |
$1,000 |
$1,000 |
$1,000 |
Sponsorships available |
One |
Eighteen |
One |
One |
Number of player registrations |
4 |
1 |
1 |
1 |
Logo: Location referenced in sponsorship |
X |
X |
X |
X |
Opportunity to provide branded swag |
X |
X |
|
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Charitable acknowledgement letters distributed post-convention. Contributions received by Maaco Foundation are administered by Driven Brands Charitable Foundation (DBCF), a recognized 501(c) (3) non-profit organization. Net fundraising efforts from convention benefit Toys for Tots and the Maaco Heart Fund.
For additional information or questions regarding a charitable activation sponsorship, please contact Jessica Stewart, Director Maaco Foundation: Jessica.Stewart@drivenbrands.com
VENDOR SHOWCASE DETAILS & IMPORTANT DATES
| Booth Inclusions: | 8’ high black drape back wall, 3’ high black drape side wall, 6’ black draped table, 2 chairs, booth ID sign |
| Logo: | Due with sponsor agreement to be posted on website and event app. |
| Vendor Setup: | November 13 – 9:00 AM – 3:00 PM |
| Vendor Showcase: | November 14 – 6:00 PM - 9:00 PM |
| Vendor Tear Down: | November 14 – 10:00 PM – 11:00 PM and November 15 |
HOUSING
Planet Hollywood Resort & Casino
3667 Las Vegas Blvd S, Las Vegas, NV 89109
Phone: (866) 919-7472
Website: https://www.caesars.com/planet-hollywood
ROOM RESERVATIONS
- As a guest of the Maaco Convention, you are responsible for booking your own accommodations.
- A group rate of $159/night + taxes has been secured and available to book direct with the hotel.
- The resort fee has been waived for all guests who book under the Maaco block.
- The deadline to book rooms is October 16, 2025, at 5:00 PM eastern time.
- Pre and post stays are based on availability at the time of booking.
Visit the link below to book your hotel room:
Hotel Check-in: 4:00 PM
Hotel Check-out: 11:00 AM
Agenda
WEDNESDAY, NOV 12
9:00 AM – 12:00 PM
Ad Council Meeting
11:00 AM – 5:00 PM
Registration
5:30 PM – 6:30 PM
New Franchisee Welcome Reception
6:30 PM – 10:00 PM
Welcome Reception with Awards
THURSDAY, NOV 13
Morning
Breakfast on Own
9:00 AM – 1:00 PM
Business Session
1:00 PM – 2:00 PM
Lunch
2:00 PM – 4:00 PM
Profitability Round Tables
Evening
On Own
FRIDAY, NOV 14
Morning
Breakfast on Own
8:30 AM – 9:15 AM
Town Hall
9:30 AM – 12:30 PM
Breakout Sessions
6:00 PM – 9:00 PM
Vendor Showcase & Dinner
SATURDAY, NOV 15
8:00 AM
Golf
6:00 PM
Awards Cocktail Reception
7:00 PM – 10:00 PM
Awards Gala Dinner
REGISTER FOR SPONSORSHIP
Payment accepted by wire, check or credit card (3% fee).
For more information, email: chris.akers@drivenbrands.com